Casting a model

•          Always do a casting session, even when working with professional models.
•          You can ask to see your model face-to-face or an unedited image of him/her if you wish as Photoshop is unfortunately heavily used today. You can also ask to see them on Facetime or Skype if they live far.
•          When looking at portfolios, try to look out for a variety of poses. Professional models should be able to strike a different pose continuously during shoots. Inexperienced models will need to be directed.
•          Communicate with your model during shoots as directly and openly as possible. Remember they’re not mind readers.
•          You need to look after your model (pay for travel expenses, food and drink).
•          Keep in mind the genre of the shoot and where/when it will be taking place. For example don’t take beauty shots outside in the dark.
•          Some models are hard to book so if you’re looking to hire a specific person, make sure you contact them way before the actual shoot.
•          Keep your model cool, happy and hydrated.
•          DO NOT send unfinished images to your model or anyone who asks for them as this can cause damage to your work.
•          Don’t put too much pressure on yourself. Give yourself a break during shoots. Also, give yourself enough time, taking into consideration when to set up lighting, when to do the make-up etc. 

Remember:

•           Direct your model using hands, be descriptive, get involved. Make sure to communicate with them as much as you can. Try to get to know them.
•          Take mood boards of poses you want them to perform. If they don’t understand, step into the shot and show them exactly what you want.
•          Always keep your model moving, don't let them get cold.
•          Body language – remember to look positive. Don’t fold your arms or whisper to others on set.
•          Ensure to be in a good mood as this will affect not only yourself but everyone around you.
•          Let your model know you’re happy with the images (if you aren’t, be honest but not rude).
•          Chose poses that will suit your model as everyone is different.
•          Have back-up models just in case anything goes wrong.
•          Catch quiet moments when the model is relaxed as some of the best shots are taken when they’re unposed.
•          Look at details i.e. hair, lashes etc. and get it right. Don't rely on Photoshop for everything.